Thank you for reading my blog.
Who am I?
I’m Angelo Coppola. I work for Axosoft –
which makes me (what is sometimes referred to here as) an “Axon.” I’ve been a full-time Axon since June of
2006. I live in Arizona with my family –
that’s three daughters, ranging in age from 3 to 12 (hence the shiny head), and
my far better half, my fiancée, Amy.
I have two dogs…one’s a honey-colored terrier mix / mutt that
I fell for at the local pound (HoneyBear).
And, the other’s a black Pug that I fell for a few years later…at the
local pound (Boodah). Someday, I hope to
add a pair of Dobie’s to the pack. I
enjoy training, and they’re an exceptionally intelligent breed.
What do I do?
I’m fortunate enough to be doing what I love:
identity, marketing, communication, web design, and managing an
incredible group of people who teach me new things all the time and are my betters in the areas of customer
support and education. One of my primary
aims is to promote the idea that every Axon is a critical piece of Axosoft’s
marketing puzzle…that all of our decisions tell a story about who we are, and the
collection of all our stories together tell the Axosoft story. After all, what is a company if not its
people?
To me, generally speaking, marketing isn’t about advertising. It’s especially not about advertising for
advertising’s sake. It’s not about
pretending to be everything to everyone.
And, it’s not about pretending
to be anything at all. In some
companies, these principles would grind all active marketing to a screeching
halt. In most cases, I believe that
would be the right thing to do, too: stop and start over fresh.
Good marketing is about investing in a product you are
passionate about and doing such a good job at it that other like-minded people
will become passionate about using it. When
you start there, as Axosoft has, you’re setting up a solid foundation for a
healthy system: employees are passionate, customers are passionate, and as that
passion intensifies great things can happen with both groups motivating the
other to push toward and find the edges.
Instead of force-fitting some pre-determined fantasy of a
marketing plan, one can and will emerge.
Instead of going after total control of the product, its customers, the
market, your competition – you can take on the responsibility of nourishing a
growing entity that’s already heading in the right direction.
What’s the Point of this Blog?
During the course of almost any given day, and certainly within the typical
week, I encounter a lot of interesting situations. Most of it’s marketing-related. Certainly, I’m projecting my own subjective
ideas of “interesting” and “marketing-related” onto those situations. I guess, to me, almost everything’s marketing-related.
Some of it’s worth writing about and sharing. And that’s what I intend to do.
Also, during the course of most days, I haven’t been
generating enough opportunities to interact with this company’s better half –
its customers. We’re two sides of the
same coin, and I hope this blog will give us a chance to communicate better.