An article from the Small Business Trends blog points out that the "About Us" page on corporate web sites is both often-clicked by visitors and often-ignored or neglected by those in charge of the site. On Axosoft.com, it's always ranked in our Top 20 pages, and I've read plenty of formal and informal data that indicates this is typical for other sites as well.

A few months ago we started playing with our About Us page. And, by "playing," I really do mean having some fun with it. We put aside the blah-blah-bland corporate-speak in favor of creating something that more genuinely reflects Axosoft's personality. Shouldn't About Us actually convey what we're all about?  If so, we're about a lot more than an address, phone numbers, a contrived mission statement, and some clever way of saying, "here's what we do and we want to do it for you."

Hopefully our new About Us page gets across a whole lot more: that we're dedicated people; that there's a cool story behind OnTime and how Axosoft got started; that we have a strong guiding principle that keeps us focused; that we make bold promises and we're not shy about making them publicly; that we're interested in learning new technologies; and that a little thought went into our company's name. If you look closely, you'll see we started small and have come a long way.  If you look even closer, you'll see that a little boxing helps us get along.

If your company's About Us page has been neglected...I recommend sprucing it up right away.  Sometimes you have to put aside some of those tasks you just know you absolutely have to do, so you can do something important instead.  The one page on your site dedicated to telling me about your company is important.  Way too important to ignore.  Faxing your ad I/O? ...not so much.

Does your company have a unique way of conveying its personality online?  Leave a link in the comments section or send me an email...we'd all love to check it out.